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NEWS

04.12.2010

 

Absolute Vodka

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Pernod Ricard recently used our Green Screen studio for their UK Marketing Conference presentation, with great results.

 

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03.07.2010

 

Pulse Films use Green Screen Soho for Pineapple Dance Studios Trailer

 

Pulse-Films

 

Pulse Films recently used Green Screen Soho for a trailer for the new series of Pineapple Dance Studios.

 

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01.07.2010

 

M&C Saatchi use GREEN SCREEN SOHO

 

M&C Saatchi

 

M&C SAATCHI recently hired Green Screen Soho for several days, to shoot commercials for retailers Halford’s and Curry’s.

 

 

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02.06.2010

 

Tine Tempah uses GREEN SCREEN SOHO

 

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As a follow up to his Number One single, Tinie Tempah recently used our purpose built Green Screen studio in Soho London, to promote his new single ‘Frisky’, available from June 7th on EMI.

 

 

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02.06.2010

 

“Chroma Key Explained” By Rob Nixon, Media Junction’s Head of Post Production.

 

Chroma keying is the process of replacing one part of a video signal (normally the Green studio background) with another to produce a composite image. This gives the illusion of the filmed person being somewhere else. It has become a common effect in Television Broadcasting, traditionally used for News Interviews and the Weather report, it is now seen extensively in Feature Films, Music Promos, Video for Web and Commercials. If you need your subject to look like they are sitting in a New York Hotel when they are being filmed in London or you need to drop a presenter over a website then a Green Screen shoot is the answer. It’s how Superman flew through the air and James Bond can stand inside an exploding building (and live to tell the tale!)

Chroma key techniques can be used on location filming but it is predominantly used in studios where a greater control of lighting can be obtained and a higher quality ‘green’ background is available. To produce filmed content capable of being ‘keyed out’ ( this is the process of separating the filmed subject from the green – similar to a mask or alpha channel ) it is essential that care is taken with lighting and you produce an even, shadow free background with a good level of saturation and correct hue. Badly shot and lit material will prove difficult to edit and time consuming to repair. Media Junction’s bespoke built Soho Green Screen Studio is one of only a handful of Central London studios that can shoot everything from single presenters, multi camera interviews to full music promo video shoots at realistic and affordable rates. Its U shape Cyc provides a Green screen on the back wall, the 2 sides walls and the floor. This allows a greater scope for filming as 2 camera shoots and different angles can be shot, all still with the green background”.

 

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01.06.2010

 

GREEN SCREEN SOHO OPENS!

 

Brand new Green Screen and Photographic Studio in London’s West End now available for hire.

 

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